Using techniques, skills and processes learnt over years of auditing a wide range of websites looking for technical issues which hold back a website from its potential to rank in Search Engines.
Server Log Auditing
The process of analysing the Server logs to initially identify technical issues, but more importantly to understand what Google and other bots are doing on your website.
SEMRush is a tool which you can use to crawl your website to analyse to find technical issues with what’s wrong on the website. SEMRush Crawler Also, SEMRush offers a domain metric called “Authority Score” which analyses a websites backlinks. Its measured using, page score, domain score, trust score as well as some other data
This is something that I have dealt with numerous times and can be hard for certain organisations to set up. Getting log data when using Cloudflare, by default the logs just show the IP etc as Cloudflare meaning it can be difficult to get the data to analyse. Also you need to be on an