Server logs contain a vast amount of data, data you can’t get from else where, while there is a 70% overlap with crawling your site for errors, the 30% are pure golden nuggets which you can’t get from any third party tool.
This data is only available to you, your competitors can’t this data.
Why are auditing logs important?
There is a wealth of data that you are sat on, it just needs to be analysed and then more importantly actioned upon.
We take all you server logs and analyse them to determine what Google is doing on your site and what they are NOT doing on your site. Knowing what they are not doing is sometimes just as important as what they are doing.
This can be super helpful if you have got an expired domain or purchased a website as you might know the full domain history so could have external links that Google are following that is landing on a 404 pages.