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Keep up to date with the latest technical seo trends, advice and guides.

why you need to stop link building
Crawling

Understanding Googlebot and making it work for you Link building is vital for increasing brand awareness.  For those that aren’t in the know, link building …

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One of the biggest ranking factors that no one talks about

One of the biggest ranking factors that no one talks about

Before I get started, let’s be clear – content and links are still super important ranking factors, but there’s something even more important, that no …

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A new search engine from Apple

Could Apple be Google’s unlikely saviour from the US government?

Google are in such a position of power that it is hard to imagine them ever being seriously challenged by a competitor. But being one …

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Google bot user agent

Google Bot User Agents

Unsurprisingly, as they never do anything by half, there are quite a few different Google user agents. But, just how many there are might surprise …

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what is a robots and why does it matter

What Is A Robots.txt And Why Does It Matter?

We all know that robots were created to make life easier (or to make us lazier!), so it stands to reason that the robots.txt file …

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www or not www which is best

To www or not to www – Which is Best?

When it comes to domain names www, short for world wide web, has been around for some considerable time – as I’m sure you’re aware …

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useragent lookup

User Agent Lookup

Have you been analysing your Server logs and realised you are unsure about the user agent and what it means.  You can try and figure …

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sorry sir we are not going to index all your pages

Sorry, Sir, we’re not going to index all your pages

While Google didn’t use that exact phrase, that exactly how I imagined them saying it, especially in a British accent. Bet you just tried it, …

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Why website security is a ranking factor

Why Website Security is a ranking factor

Got your file size optimised, your links all present and correct, and in line with Google’s best practices?  Great! Now how about your security?  When …

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how to get developers on your side

How To Get Developers On Your Side?

Whether you’ve just completed a technical audit on a site, or have spent several hours on a server log audit, one of the least talked …

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why you need to stop link building

Why You Need To Stop Link Building

Understanding Googlebot and making it work for you Link building is vital for increasing brand awareness.  For those that aren’t in the know, link building …

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How google changes to link attributes will affect SEO

How Google Changes To Link Attributes Will Affect SEO – And Why You Should Care

How Google Changes To Link Attributes Will Affect SEO – And Why You Should Care Last September,Google made a big announcement,  14 years after introducing …

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How to Eliminate render-blocking resources from your WordPress site

How to Eliminate render-blocking resources from your WordPress site

How to Eliminate render-blocking resources You Will Need Autoptimize CSS Generator Website Transcript I am the Server log kid and today we are going to …

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Crawl Budget – What on EARTH is it, and How Can You Make It Work for you

Crawl Budget – What on EARTH is it, and How Can You Make It Work for you?

Crawl Budget – What on EARTH is it, and How Can You Make It Work for you? Modern Search engines discover new content by crawling …

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Enterprise Level Technical Auditing Software

Enterprise Level Technical Auditing Software

[lmt-page-modified-info] Enterprise Level Technical Auditing Technical Auditing on a whole different level. DeepCrawl Find out More Read Review Preferred Tool OnCrawl Find out More Read …

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Top 5 Best Server Log Analysing Tools

Top 5 Best Server Log Analysing Tools

There are quite a few Server Log tools on the market and that can only be a good thing as more and more people realise …

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Technical SEO Tips

So in the run-up to Christmas, I did 24 tips in 24 days – while it might not have tasted as good as a chocolate …

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Blocking Page Speed Hits in Google Analytics

Blocking Page Speed Hits in Google Analytics

You might have noticed a fairly big update with the latest Screaming Frog release. They have added another API integration. PageSpeed Insights by Google. But …

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Which hosting company is the best for page speed

Which hosting company is the best for page speed?

Speed is important, not just from an SEO point of view, but also from a UX and PPC point of view. In fact, PPC is …

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HOW TO SERVE IMAGES IN NEXT-GEN FORMATS USING WORDPRESS banner

HOW TO SERVE IMAGES IN NEXT-GEN FORMATS USING WORDPRESS

Have you been using Google Pagespeed insights or web.dev to analyse areas of your site which needs improving you will notice in recent months that …

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Doubling Organic Traffic from just Technical SEO Fixes

Doubling Organic Traffic from just Technical SEO Fixes

Technical SEO might not be as fun, or exciting as producing great content and seeing the links pour in – let’s face it, not much …

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Best way to download your sitemap

Best ways to download your sitemap

If you need to create a sitemap, then this isn’t for you – this tool allows you to download your existing sitemap and analyse it. …

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Basic elemtns you should be looking for in server logs

Basic elements you should be looking out for in server logs

Some of the topics I cover on here are about advance server log analysis, but I often get asked what are some of the basic …

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What is the difference between server logs and analytics software

What is the difference Server logs and Analytics Software

Something I get asked often is if I have Google Analytics what is the benefits of doing server log analysis? In this short video I …

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changes to robots file

Changes to Robots File

Google has been making some big announcements in the recent week about the robots.txt file but this one if one of the biggest announcements. If …

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