Using techniques, skills and processes learnt over years of auditing a wide range of websites looking for technical issues which hold back a website from its potential to rank in Search Engines.
Server Log Auditing
The process of analysing the Server logs to initially identify technical issues, but more importantly to understand what Google and other bots are doing on your website.
Back when I spoke at BrightonSEO I said after my talk when a question was asked, can you see if your site was affected by
Doing technical Audits is important and allows you to find errors on your site which could be holding back its potential. However if your just