Using techniques, skills and processes learnt over years of auditing a wide range of websites looking for technical issues which hold back a website from its potential to rank in Search Engines.
Server Log Auditing
The process of analysing the Server logs to initially identify technical issues, but more importantly to understand what Google and other bots are doing on your website.
While Google didn’t use that exact phrase, that exactly how I imagined them saying it, especially in a British accent. Bet you just tried it,